At the heart of any successful website is a search engine optimised site, these don’t pop up overnight, but evolve over time; we use proven tried and tested means, helping you achieve high natural search engine rankings.
Search Engine Optimisation (also known as natural listings, natural search engine optimisation and white hat search engine optimisation) is about optimising your website using natural and organic means to rank well in the search engines such as Google, Yahoo and Bing, targeting your audience and being one step ahead of the competition.
Good reasons to search engine optimise your website
- Brand awareness – High ranking websites mean more people see the name of the company and will become familiar with the company and its products, even if they haven’t made a purchase.
- Targeted traffic – Search engine optimisation brings paying customers to your door step. The customers that SEO bring you are looking for your products and services, searching for your websites keywords and phrases in the search engines.
- Long term cost benefit – Unlike pay per click once you achieve a good ranking for a specific keyword you do not pay for the traffic it generates, having a very cost effective long term cost.
- Brand credibility – There is a higher level of brand trust when a visitor finds you organically. They are more likely to bookmark your site, spend more time reading your site and return as a customer. This can be different from pay per click where a visitor may just buy once.
- Your competitors – Keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace.
We work hard on improving your website’s natural performance to give you greater visibility, delivering a professional high quality service, with results that you can easily measure. Your website and content is designed for people who use search engines, helping them to easily find you, your products and services.
Having strong natural rankings will ensure your web site appears 24/7 and will work out substantially cheaper than using pay per click advertising in the long run. If you don’t have a website or feel yours is in need of an overhaul then check out our website design services.
You can combine pay per click campaigns and search engine optimisation, with the two approaches you'll end up with the perfect landing page, one that ranks highly and converts into business.
There’s a variety of ways in which we can help, below is a range of some services that we offer, for further information or a free quotation please feel free to contact us.
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Overview |
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Content Writing |
We can write and optimise your content. Search engines analyse your content, is it relevant? Does it contain the right keywords? Does it make sense to someone reading it? Content needs to be unique, have a sound structure and attract people to link to it – this is the critical pillar to every website! |
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Link Building and Analysis |
Links are the primary factor for ranking websites, the more quality links you acquire the higher you will rank. We aim to deliver this through a variety of means such as link partnerships, articles, press releases, viral marketing, blogging, reviews and directory submissions. |
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Website Architecture & Design |
It's crucial your website has good search engine optimisation structure, its user friendly and easy to navigate. Another critical element to the success of being online, we make sure your sites architecture is right and it all links together. We can look at your existing website or you can check out our web design services if you require a website building. |
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Keyword Research |
Your keywords are the words and phrases that are used in your sites content that make it possible for people to find you on the search engines. You need to understand the audience that you want to market and attract to your website; you need to know what keywords and phrases they are using and target these in your websites content. |
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Submissions & Directory Listings |
We submit your website to all the search engines. Website and article directories are a good way to promote your website; directory submissions build links back to your website increasing exposure and opportunities. |
Who are the big top 4 search engines? Google (79%), Yahoo (9%), Bing (9%) and Ask (1.5%).
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Achieving a strong search engine optimised website doesn't happen overnight. |
Do not adopt any black hat search engine optimisation (means of tricking the search engines) which will only serve to damage your website and business – never believe anyone that says they can get you first page rankings quickly, creating good and solid content takes time and effort.
If you get been banned by the major search engines it’s time to abandon your search engine optimisation efforts. As a matter of fact it’s probably time to abandon your whole website and start again - but don't despair, we will get you on the road to recovery and get you back on your feet!
For further information or a free quotation please feel free to contact us.
