Pay-per-click (PPC) advertising allows you to quickly reach your target market, gain high visibility on the search engines such as Google, Bing and Yahoo and generate targeted traffic to your website where you can measure the results immediately.
You can compete for the top positions on the search engines keyword searches instantly, reaching your audience who are seeking your product or service.
Unlike Search Engine Optimisation (SEO) which takes time to deliver results, with Pay-per-click advertising you get results within hours of a campaign going live.
Google is estimated to equate around 90% of the total search engine usage world wide, we work with Google Adwords to help deliver high performing cost effective results.
Many new businesses will spend thousands of pounds a month to place ads in newspapers or magazines but they see little return on investment. Using a “cost per click” method of advertising can save businesses extra expense because you will only pay when a perspective customer clicks on your advert.
Before running a Google Adwords campaign it’s very important to build specific pages on your website tailored to the potential consumer, these are called landing pages.
Let us do all the hard work for you, it’s what we’re good at, identifying where to focus advertising, creating or optimising landing pages, building campaigns and creative adverts, managing the campaigns and producing detailed reporting, all within your budget.
5 Good Reasons to use Pay-per-click advertising
- Immediate Results – It can place you in the top search positions instantly. PPC allows you to compete with a company of any size or market share.
- Targeted Placement – We can be very specific with your audience through keyword selection and geographic targeting.
- Fully Accountable – We monitor performance, tracking conversion rates through the website. What this means is that we can refine the campaign daily to ensure you see the best return on investment.
- Cost Effective – you only pay for visitors to your site.
- Great Market Research Tool – You can find out exactly what terms people are using to find your product or service, this information can help you create a more profitable organic search engine optimised campaign.
 |
A common mistake is sending targeted traffic to the home page of your website and make no attempt to establish a relationship using landing pages to boost your products and services potential. |
Google believes strongly in providing high-quality and relevant advertising to it's users. On Google search results pages, only the highest ranking AdWords ads are eligible to appear in the top positions above the search results, normal Ads are found on the right hand side, example below.
For further information or a free quotation please feel free to contact us.
